Rodrigo Eiras González Ecoplas International Sales Manager: “Our clients are influenced by the obligations that are given to them by a series of prescribers who seek to reduce the impact of plastic packaging. Smart Nets are designed to address these challenges, especially those dedicated to the food sector “
We spoke with Rodrigo Eiras González Ecoplas International Sales Manager, to learn about the main challenges facing the commercial area of our company in the food sector at a national and international level. Thanks to the strong commitment to R + D + I, Ecoplas currently offers its customers Smart Nets netss as sustainable solutions to the new demands that the market demands.
1- AS A SPECIALIZED ADVISOR IN INTERNATIONAL SALES OF ECOPLAS WE WOULD LIKE TO KNOW YOUR CAREER. WHEN DID YOU START YOUR PROFESSIONAL WALKING IN THE COMPANY? WHAT ARE YOUR MAIN CHALLENGES?
I joined the team of Ecoplas in June 2021.
Shortly before the pandemic, I had returned to Spain, having spent nearly eight years living in England.
One of the main objectives of my incorporation to Ecoplas is to discover new markets for our products. In particular, publicize the biodegradable and compostable products (Biovege Project) that Ecoplas has been developing in recent years.
These are challenges that are sometimes given by the new laws of many states, but above all, by the conviction of Ecoplas to generate sustainable packaging.
2- THIS MONTH ECOPLAS HAS UNVEILED ITS NEW SMART NETS PRODUCT, A NEW CONCEPT OF DISRUPTIVE PACKAGING WHERE THE PACKAGING BECOMES A CRUCIAL PIECE. WHAT ARE THE GREATEST BENEFITS THAT IT BRINGS OUR CUSTOMERS OVER TRADITIONAL PRODUCTS?
It is known that the packaging sector has not traditionally been the most disruptive. However, Ecoplas management has always devoted a great deal of time and energy to developing products and materials that alter this dynamic. One of the consequences of this commitment to R & D & I has been the appearance of the Smart Nets range. “Smart” nets in its purest sense, since they are repositories of information and answers.
Our clients will be able to benefit from the 4.0 technology that accompanies these nets and the connective capacity they provide. This is where the RFID system appears that will give them the possibility of controlling their stock at the push of a button in their warehouses (which are often a totum revolutum and whose management makes them waste a lot of time and resources) and have traceability. real of your products.
It is necessary to highlight all the improvement in food safety, due to its antifungal and antibacterial properties.
The life cycle of Smart Nets is designed to be much more environmentally sustainable than its predecessors. As it is impossible to summarize all the improvements made to Smart Nets, I invite anyone who is curious to take a look at the Smart Nets catalog on our website.
3- SMART NETS IS A MODULAR PRODUCT WHERE THE CUSTOMER CAN CHOOSE ITS CHARACTERISTICS. HOW DO YOU THINK THE SERVICE TO THE CUSTOMER HAS IMPROVED? IN WHICH MARKETS DO YOU THINK THIS TYPE OF SOLUTIONS IS BEING DEMANDED?
Our clients are influenced by the obligations that are given to them by a series of prescribers who seek, in general terms, a reduction of the impact of plastic packaging. This reduction can be materialized in many ways: reducing the weight of the coils, generating real traceability, creating real environmental impact meters, accelerating the circular economy, etc.
Among other things, Smart Nets are designed to address these challenges, which are actually faced by customers from all sectors, especially those located in the food market. The noun optimization is at the base of the design of this range of nets and of the people who thought of them, and it is an improvement that all present and future customers who operate in the sector could find.
4- DUE TO THE STRONG ENVIRONMENTAL AWARENESS THAT ECOPLAS HAS, WE ARE IN A CONSTANT PROCESS OF INNOVATION AND RESEARCH TO OFFER SUSTAINABLE SOLUTIONS TO OUR CUSTOMERS. WHAT DO YOU CONSIDER TO BE THE ADDED VALUE OF OUR COMPANY? WHY DO OUR CUSTOMERS CHOOSE US OVER THE COMPETITORS?
In the months that I have been working at Ecoplas, I am positively surprised by the investment of time and effort in seeking viable and innovative answers to what the market and society are demanding. This generates a kind of advance solutions that are sent to our clients so that they can analyze whether or not it is viable in their specific case. It is very common for companies to truncate their day-to-day thinking in the medium and long term. We try to design dynamics and internal processes that focus on the problems faced by the companies with which we collaborate, regardless of their size.
This attention and commitment to the values you mention in the question itself, make us continue to grow and to find more and more synergies with our clients.